
Short Tip
Get reviews and brag about them. Post them in your site, newsletter, twitter and offer a link, Facebook it, blog about it. Get testimonials from your readers and also promote them. Don’t be shy. Bragging is part of being a writer.
Short Tip
Make it a point to update your website and blogs often to offer new material and keep readers coming back for more. Remember that a website is not only your billboard to promote your own stuff, but also an area to offer something to your reader. On my homepage – in case readers don’t click on my blog – I offer the title and link to one of my blog posts that I believe are interesting reads.
If you’ve written a nonfiction book, offer short articles on that subject to keep them coming back for more.
Short Tip
I know these take time but as I’ve posted numerous times, dedicate a day a week just for blogging, twittering, updating sites, Facebooking (that a word?) answering group emails. If once a week is all you can offer then make sure you spend all day doing just that. My time limit only allows me once a week, but at night I sit down and try to write up some blog posts and accumulate them for future use.
For those who have more time then dedicate perhaps an hour a day cold calling bookstores and other venues to get booksignings. Don’t forget to send out releases on any new events you’ll be participating in.
Be smart. Use your time wisely.
Short Tip
Don’t neglect your first published books. I know it’s hard to promote all of them, but even though the first one may have been published five years ago there is still an audience waiting to discover it.
For your older books, maybe consider packaging a few together and offering a discount for mass purchase. Whatever your creative mind comes up with, always bring each and every single title with you on any event you partake in.
For more areas to avoid, go HERE.
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