You've heard stories/rumors that small publishers really don't take the time like the big publishers to make sure and offer a thoroughly edited or fleshed out story, so you opt out buying from them to go and spend a few extra bucks to purchase from the 'biggies.'
You begin reading and some things jump out at you:
change of point of view from one character to another from one paragraph to the next
foreshadows you were waiting to happen but never materialized
typos - which are excusable in any sized house unless each paragraph contains typos
a storyline that's captivated you only to finish rushed, with no real finale
new characters introduced at a late stage to come save the day for the hero/heroine
So whose fault is this? The editors? The big named authors? The publisher's? All of them? Are they more laid back because they believe readers will forgive them because it's a popular author?
I'm ranting because although there are small houses that really don't care about their final products or rather don't take as much effort as another small house to perfect and offer as clean a book as possible, there are still these myths that the smaller house does not take the same time and effort in their books. That's not so.
Then you have agents who ask a prospective author if they are published and when the author excitedly replies, "Yes, with XYZ Publishing.", the agent says "Well, don't mention that because it won't weigh in your favor." Come again?
I'm not sure but didn't the biggies start off small?
Although big houses do get you on the bookshelves, the lifespan to remain on the bookshelf unless you sell tons is not all that great. The marketing aspect still remains with an author regardless where they are published. The big houses do offer advances which is great. Small houses for the most part don't have the budget for advances. So yes, there are advantages and disadvantages to consider. But the most important part is to find a good match for your book and one that matches your mentality as to what a house should be like before you sign a contract.
I follow a few famous authors because their books have consistently been as clean as can be, with a thoroughly fleshed out story, no jarring point of views switches, or obvious boo boos because to me, and you may not agree which is fine, tells me that they take pride in their final product and don't risk the chance of offering a book to their readers if it's not a proper finished product.
Most of my ebooks and print books come from smaller publishers because I like what I read and fully satisfied as a buying customer.
Autism Epidemic: Shaking the System